007 – Develop a narrative style guide to market your business with Lyle Smith

Jan 26, 2020

Lyle Smith is an experienced copywriter and founder of the cleverly called company Nymblesmith. 
He helps businesses to deliver a compelling story to their clients with what he calls a “narrative style guide”. 

In this episode, you will learn about: 

  • how Lyle went from freelancer to entrepreneur
  • his 3 principles of success 
  • why copywriting can be profitable for your company
  • how Nymblesmith helped drive 1.3 million $ in additional revenue to a big consulting firm in 3 months
  • the future of attention: writing, audio or video?
  • why he gets in touch with client-facing people to write his clients’ story

#consulting #consultinglifestyle #copywriting #storytelling #freelancer #podcast #socialmedia #principles #writing

Resources:

other episodes

Consulting Lifestyle on Apple Podcasts
Consulting Lifestyle on Google Podcast
Consulting Lifestyle on Spotify
Consulting Lifestyle on Tunein
Consulting Lifestyle on Stitcher
Consulting Lifestyle on Castro
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